Illamasqua Brings Welcome Reprieve From the Summer Neutral Palette

On the beauty scene, summer is about low maintenance. Toss a sultry sea-salt spray in your hair to create tousled waves and grab a multitasking highlighter that doubles as a blush and a lip color. Banish your weighty foundation for an airy BB cream. Sound familiar? Well, a London-based rising makeup star is bucking the trend. Illamasqua is inspired by the rich cultural scene of 1920s Berlin. Decadence was in, rationing was out. The rise of Weimar Republic brought a “golden age” of German intellectualism and culture between World Wars I and II. Bucking the trend of art for art’s sake, German arts began to delve into gritty realism and matters of social gravity.

In the cinematic world, this often meant depicting controversial and dramatic subject matter. And this called for equally dramatic looks, both onscreen and off. Women wore their lipstick matte and intensely hued as currently seen in Illamasqua’s products. There are no rules when it comes to balancing the intensity of a lip (as seen in the cool color: energy) with eye color (pink eye shadow) or intense gel cheek color vibrant apricot and fluster as seen above. Not your average colors! Love the shimmering products  Beyond Powder in Epic (highlighting the face) and Jubilant Powder Eyeshadow adding shimmer to the eyes. You’ll love the silvery shimmer for the eye in Invoke.

Illamasqua is a perfect match for anyone who knows that fashion rules were meant to be broken. So, the next time you have plans with friends, consider skipping the boardwalk and attending the theater in one of these radical new looks – you little rebel, you. The colors are definitely for those that dare to be different or just want a change for the traditional colors. Are you ready for navy lipstick, orange lip-lure, teal lip-lure, semi-matte vibrate lipstick or btch or semi-matte nebula? Click any of the purple links or the actual products to make a bold statement. The lip-lures are available in a variety of strong colors as are the lipsticks. The major question…are you ready for bright green eyeshadow? Dare to be DARING!

Adam Kosloff

Contributing fashion editor Adam Kosloff is a Yale educated blogger/author who’s written over 30,000 blog posts and articles for the web on every conceivable topic — from fashion to obesity. He blogs at Caloriegate